ELEVATING THE EVERY DAY
The brief
Build upon the creative direction of ‘Authentic Application’ in order to shape a modern and premium vision for Dove Skin Cleansing product stills.

Whilst auditing Dove’s image bank we identified a disconnect between overly designed product images and Dove’s reputation as a champion of authenticity. ‘Elevating the every day’ was proposed to address this. By capturing products in-situ, whilst maintaining a premium aesthetic, we can evoke an authentic yet accessible luxury. 

The shoot creative focused on the simple beauty of effective products that enrich everyday routines. We aimed to evoke small daily indulgences that bring moments of joy, to show how a premium product experience can enhance each day. 
Photographer: Caroline Leeming
Stylist: Carrie Louise
Art Direction: Beccy Morris
Agency: Not Actual Size
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