AUTHENTIC APPLICATION
THE BRIEF
This production aimed to draw on, and build upon, Dove’s brand DNA.
With this cross-category production we created a suite of omni-channel assets, bringing products to life by speaking to the joy of daily routines.

With Dove being a long term client, we had identified some gaps in their content streams. Images of people and products tended to be mutually exclusive. Lifestyle shots felt very dated and lacked diversity. 

This 10-day shoot started the journey towards rejuvenating Dove’s digital presence with inclusive and authentic application.

Selects and Final retouched asset

Mockup and Final retouched asset

Deliverables: 40 still assets, 5 GIF’s and 10 videos for use across social media and eComm 
Art Direction: Jennifer Donnelly 
Design & Assist: Beccy Morris
Photography: Iringo Demeter
Production: Laird & Good Company
Agency: Not Actual Size
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