#DetoxYourFeed
The brief
Translating the Dove Self-Esteem Projects Online Safety campaign for Social media
With the insight that 1 in 2 girls say toxic beauty advice on social media causes low self-esteem, the Dove Self-Esteem Project launched this campaign to raise awareness in parents and encourage them to take action.
Navigating an ‘anti social media’ campaign on social initially presented some problems. However, we approached this by keeping the content educational and solutions based.
Navigating an ‘anti social media’ campaign on social initially presented some problems. However, we approached this by keeping the content educational and solutions based.
As well as social content, we produced a variety of omni-channel cutdowns for both organic and paid content
75 organic/ paid social assets for Instagram, Snapchat, TikTok, Reddit and Pinterest
Social Design: Beccy Morris
Social Strategy: Not Actual Size
Partner Agencies: Oglivy x Mindshare
Social Design: Beccy Morris
Social Strategy: Not Actual Size
Partner Agencies: Oglivy x Mindshare
