FIFA WORLD CUP X BEATS BY DRE
THE BRIEF
For the 2018 FIFA World Cup, Beats launched their ‘Made Defiant’ Campaign. With a sponsored athlete for each major team, our task was to support and promote this campaign throughout the competition on Beats Global & EMEA social channels.
To begin, we established a social treatment which built upon the campaign’s TVC and logo lock-up. In preparation for kick off, we created an asset bank for each player, encompassing pre-game support, multiple reactive options and local translations.
In order to provide timely and quality content, our creative team worked together with social media managers, strategists and translators to prepare content for numerous possible outcomes and react quickly to last-minute requests.
We were able to keep content fresh throughout the competition, despite limited images and footage. As our athletes began directly competing against each other, we refreshed our assets to create head-to-head posts. These posts were particularly high performing, as fans interacted to share support for their teams.
In order to provide timely and quality content, our creative team worked together with social media managers, strategists and translators to prepare content for numerous possible outcomes and react quickly to last-minute requests.
We were able to keep content fresh throughout the competition, despite limited images and footage. As our athletes began directly competing against each other, we refreshed our assets to create head-to-head posts. These posts were particularly high performing, as fans interacted to share support for their teams.
Deliverables: 1 month of multi-format planned and reactive content for Instagram, Facebook and Twitter.
Content Creation: 24/7 Laundry Service
Partner Agency: Havas
Art Direction & Design: Jonny Flynn
Design: Beccy Morris
Partner Agency: Havas
Art Direction & Design: Jonny Flynn
Design: Beccy Morris
