LORO PIANA: THE ORIGIN OF A SECRET
The brief
Produce invites and programs for the Premiere of 'Cashmere - The Origin of a Secret' directed by Luc Jacquet in collaboration with Loro Piana.
Luc Jacquet is an ecologist and the Academy Award-winning director of “March of the Penguins”. 
Jacquets' trilogy premiere is a fitting tribute to the perseverance of the traditional goat farmers of Mongolia and Inner Mongolia. Our focus was to hero Jacquets' stunning imagery. The program featured small windows, echoing the insight to another world that the film brings. 
Print Collateral: Beccy Morris 
Spacial Design: Not Actual Size 
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