KOJEY RADICAL X BEATS JOURNAL
THE BRIEF
Our brief was to capture an emerging artist whose perspective and story would resonate with, and expand, Beats’ audience.
After researching and selecting our up and coming artist, we worked with Kojeys team to establish a narrative for the shoot.
Kojey Radical is a spoken-word poet and musician. Kojey’s music explores issues of identity, race, class and social unrest. Our focus was to learn more about his journey, growing up in Hackney, and the process behind his new album ‘If Only’.
Kojey Radical is a spoken-word poet and musician. Kojey’s music explores issues of identity, race, class and social unrest. Our focus was to learn more about his journey, growing up in Hackney, and the process behind his new album ‘If Only’.
Global reach: 1.6M
Views: 313K
True Engagements: 35.5K
(Week 1 statistics)
Talent: Kojey Radical
Art Director: Jonny Flynn
Design / Assist: Beccy Morris
Video Direction / Edit: Will Dohrn
Cinematography: Spike Morris
Photography: Mohamed Abdulle
MUA: Robyn Rowan
Production: 24/7 Laundry Service & Bad
Agency: 24/7 Laundry Service
Views: 313K
True Engagements: 35.5K
(Week 1 statistics)
Talent: Kojey Radical
Art Director: Jonny Flynn
Design / Assist: Beccy Morris
Video Direction / Edit: Will Dohrn
Cinematography: Spike Morris
Photography: Mohamed Abdulle
MUA: Robyn Rowan
Production: 24/7 Laundry Service & Bad
Agency: 24/7 Laundry Service
