FLO PRE-PREGNANCY PLANNER
THE BRIEF
Create a supportive and educational guide for people who are trying to conceive, to be offered as an extra when downloading the Flo app
Working closely with the fertility experts at Flo, we created three personalised planners for app users trying to conceive*. Due to differing content, we split our task into 3 demographics: <35 newly TTC*, <35 TTC for 6 months+ and >35 TTC for 6 months+.
We worked from a key insight: that trying to conceive can be a lonely and stressful time for women. Our aim was to provide a simple and effective roadmap through this chapter.
We worked from a key insight: that trying to conceive can be a lonely and stressful time for women. Our aim was to provide a simple and effective roadmap through this chapter.
The layout and design of these planners needed to be seamless and welcoming. Using elements of Flo’s existing brand guidelines, we selected calm tones, curved edges and inviting illustrations to bring them to life and guide users through their journey.
The guides are designed to be both printable and interactive PDFs. Links to app content are featured throughout, for further education on complex subject matters, and to encourage app use and habit tracking.
Agency: Not Actual Size
Illustrations: Flo
Design: Beccy Morris
Illustrations: Flo
Design: Beccy Morris
