DOVE BRAND GUARDIANSHIP
The brief
In a rapidly evolving social world, our goal was to ensure Dove’s digital output is aligned with their purpose
My role for Dove largely revolved around guarding and developing Doves visual brand guidelines in the digital space. Our aim was always to uphold Doves purpose whilst translating it to land effectively to a specific audience.
One way in which we achieved this was by identifying the importance of digital accessibility. In order to be fully inclusive for our audience, we proposed and implemented a new set of accessibility guidelines including the roll out of a ‘flat gold’ Dove icon. These accessibility guidelines are currently being rolled out across the digital space.
Agency: Not Actual Size
Design: Beccy Morris, Elenya Madeley
Design: Beccy Morris, Elenya Madeley
