#BEHINDTHEFILTER VIRTUAL SUMMIT
THE BRIEF
Create a space to host Doves first virtual summit #BehindTheFilter
Walkthrough to Dove People, Product & Planet stage
Homepage, Dove Self-Esteem Project Stage
Lets Change Beauty Stage
#BehindTheFilter re-imagined Dove’s bi-annual summit as a unique and interactive experience.
After a year of virtual meetings, we wanted to create a space that felt relaxed and inviting, as well as on brand. With the help of a 3D artist, we brought spaces to life that were sleek, premium and easy to navigate.
After a year of virtual meetings, we wanted to create a space that felt relaxed and inviting, as well as on brand. With the help of a 3D artist, we brought spaces to life that were sleek, premium and easy to navigate.
Despite the pandemic, we were able to bring Dove’s community together. This two-day event hosted 29 global markets and 312 press and influencers under one digital roof.
Deliverables: 5 virtual event spaces, invitations and social
promotion, 1 week social supporting social content.
Outcome: Viewers tuned in from 30+ countries,
30,000 new Instagram followers during the 2 day event
promotion, 1 week social supporting social content.
Outcome: Viewers tuned in from 30+ countries,
30,000 new Instagram followers during the 2 day event
