BEATS BY DRE STUDIO3 LAUNCH
The brief
Through the line / OOH campaign for the launch of Beats’ Studio 3 headphones in Paris
To introduce Parisian commuters to Beats’ Studio 3 our aim was to hero the product’s noise cancelling features. We selected localised influencer talent and captured their individual commutes through the streets of Paris.
The treatment and creative direction of this campaign blurred the noise, focusing on talent and product whilst allowing for easy translation to multiple formats and platforms.
The treatment and creative direction of this campaign blurred the noise, focusing on talent and product whilst allowing for easy translation to multiple formats and platforms.
Art Direction: Georgina Martin
Design: Beccy Morris
Motion: Murry Hussain
Talent: Gucci Gang, S.Pri Noir, Applecore
Design: Beccy Morris
Motion: Murry Hussain
Talent: Gucci Gang, S.Pri Noir, Applecore
