AESOP
THE BRIEF
Create a suite of product assets championing Aesop's in-store experience, to be used across social and digital platforms.
We established a creative treatment which adhered to but built upon Aesop’s existing creative and social guidelines.
Every shot was crafted to frame Aesop's products as staples in their environments. We chose to set each within the inviting warmth of Aesop's beautiful stores to maintain a consistency of style. The products were bathed in natural light and rich hues with a particular focus on texture and depth.
Our 3 visual routes were harmonious but categorised as 'Enhancing' 'Grounding' and 'Ritualising'. Each gave space to highlight benefits of various product lines and ensure a variety of shot types. This visual language powerfully communicated the renewing essence of Aesop's offerings, inviting customers to step into a haven of care.
Every shot was crafted to frame Aesop's products as staples in their environments. We chose to set each within the inviting warmth of Aesop's beautiful stores to maintain a consistency of style. The products were bathed in natural light and rich hues with a particular focus on texture and depth.
Our 3 visual routes were harmonious but categorised as 'Enhancing' 'Grounding' and 'Ritualising'. Each gave space to highlight benefits of various product lines and ensure a variety of shot types. This visual language powerfully communicated the renewing essence of Aesop's offerings, inviting customers to step into a haven of care.
Design team: Jen Donnelly, Verity Grace, Beccy Morris
Agency: Not Actual Size
Agency: Not Actual Size
Photographer: Thea Lovestad
